Humii locks down sensitive investor and customer documents with DocSend
The team at Humii started using DocSend for secure file sharing with investors. They loved it so much they started using it for customer reports and sales.
Partner Since
2022
Use Case
Customer Success
DocSend Plan
Advanced
Humii locks down sensitive investor and customer documents with DocSend
The team at Humii started using DocSend for secure file sharing with investors. They loved it so much they started using it for customer reports and sales.
Background
Retail insights and ecommerce mystery shopper platform Humii combines cutting-edge technology with real human analysis to help brands deliver a superior online shopping experience. When Humii needed a secure way to send sensitive files with investors, they started using DocSend to store, control, and track documents.
They found it so effective that they expanded their use, leveraging DocSend for day-to-day business operations, like sharing confidential reports with customers.
The challenge
When Humii started raising capital, they faced the same challenge as many startups – the company needed a way to share sensitive investor documents. Email wasn’t secure enough, and Google Drive didn’t look professional. The Humii team needed a solution that could control access to investor material, so that no one could download sensitive files and potentially send them to unsecure, external third-parties.
It's been a real game changer for us, moving away from sharing files via email and Google Drive. The ability to track clearly who accessed which files and how engaged they are with each of them has improved our end-to-end fundraising process .
The solution
Humii started using DocSend’s virtual data room to control access to all investor documents, including sensitive financial information that shouldn’t be shared freely. After seeing success with investors, the team at Humii expanded DocSend’s capabilities to include secure file sharing with prospects and customers, from pre-sales documents to crucial data reports.
Controlling investor materials in DocSend’s virtual data room
When creating a personalized virtual data room to create a unique experience for each venture capital firm, Andy can easily pull in all his investor documents from his desktop or external storage provider, and protect them with a one-click non-disclosure agreement (NDA). DocSend makes securely sharing documents easy for business owners like Andy, who can easily have investors sign an NDA before accessing material through Humii’s custom data room. DocSend’s document analytics gave Andy valuable insight into which content investors were engaging with most.
This data enabled him to have more compelling client conversations and tailor his follow-up calls accordingly. With DocSend, Andy was able to protect investor memorandums and glean valuable insights, like the fact that investors were engaging most with the company’s financials.
The virtual data room is a great way to control access, so that people can't just download a document and send it out to thousands of people. We can clearly see who has access, which is incredibly useful.
Narrowing down the sales funnel with DocSend’s engagement metrics
With DocSend, Humii has improved their sales process with dedicated client portals for each prospect. When that prospect becomes a customer, they continue to access all files going forward within the same client portal — a seamless onboarding process. “It was really a frictionless evolution for our customers,” Andy shared. He went on, “When we first pitch to a customer, we share details in their client portal on how our reports can improve their businesses, as well as information on pricing. Once they become a client, they can access all of their information in the same portal.”
When sales teams send out pricing information and explainer decks to prospects, they can see which parts of a document the prospect has engaged with the most.
Seeing when people are browsing through the document means you know they skimmed the data before you’re sitting in front of them. You know they have some context, which tells you what leads care about before your meeting even starts.
Protecting sensitive information in DocSend’s client portals
As part of their service to customers, Humii sends performance reports that contain sensitive information about each brand’s online shopping experience. Every report contains a score for each stage of the customer lifecycle and recommendations for improvement.
Humii has set up client portals for each customer, so that all reports are secure and centralized. When a customer wants to compare previous performance reports with a current one, all documents are easy to find in one centralized access point. With DocSend data rooms, there’s no risk that customer reports will get into the wrong hands.
If your business isn’t performing well, that’s not something you want your competitors to know. At a previous company, I've seen that type of thing go horribly wrong with getting the wrong data sent to the wrong customer, and DocSend prevents that from happening.