Madison Park Group hones their sales content strategy using DocSend
DocSend gave MPG the granularity they needed to understand what specific readers found valuable in their content, saving significant time by focusing on how to best serve the client.
Partner Since
2019
Use Case
Investment Research
DocSend Plan
Standard
Madison Park Group hones their sales content strategy using DocSend
DocSend gave MPG the granularity they needed to understand what specific readers found valuable in their content, saving significant time by focusing on how to best serve the client.
Madison Park Group is an investment bank focused on advising high-growth software and technology businesses on capital raising and strategic M&A transactions. Seamless content sharing is critical to all aspects of MPG’s business and is critical for distributing market reports to engage a wide range of potential clients, investors, and strategic acquirers.
For us to win new clients and effectively demonstrate our unique approach, we need the ability to quickly distribute complex and often dense research to a range of different viewers. We believe that access to knowledge makes the strategic transaction planning process more effective and ultimately demonstrates an important part of the strategic value we bring to clients.
MPG needed to be able to easily share a library of research with clients, as well as distribute marketing collateral to prospects. Given the unique aspects and needs of each group, laser-focused content is imperative. With hundreds of viewers, and significant amounts of information being shared, it is difficult to understand what content is important to whom, and how to prioritize marketing and research efforts.
DocSend analytics allow MPG to engage new prospects & manage existing customer needs
MPG uses DocSend to host and distribute market research for specific software categories and marketing collateral. This material can include a wide range of content forms and includes everything from one-page company profiles for key industry players to extensive presentations outlining macro-economic analysis and commentary.
With this approach, MPG gained access to analytics that allowed a better understanding of which readers were spending time on what content pieces. On an individual level, this allows them to see specifically who is interacting with which parts of the content and how. This has allowed MPG to better cater to customer needs and more effectively engage new client prospects.
By understanding specific stakeholders’ interests, we are able to gain valuable intelligence on key industry trends and ultimately better advise our clients.
DocSend gave MPG the granularity they needed to understand what specific readers found valuable in their content. Whether they are speaking to a CEO who is interested in raising investment capital or corporate development professionals who want to learn more about early-stage, market-disrupting companies, MPG walks into each meeting knowing how to tailor the conversation. This results in a more effective marketing and client engagement process for MPG, saving significant time by focusing on how to best serve the client.
Curious how you can do the same? Click here to get started with DocSend for free.